Privacy Policy
Effective Date: 01/01/2026
Last Updated: 01/01/2026
Introduction
Stone River Ranch, LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us at our Virginia facility.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
Information We Collect
We collect several types of information from and about users of our website and services:
Personal Information
We may collect personal information that you voluntarily provide to us, including but not limited to:
Full name
Email address
Phone number
Mailing address
Payment and billing information
Emergency contact information
Health and medical information relevant to riding activities
Riding experience and skill level
Photos and videos taken during lessons or events
Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and usage, including:
IP address
Browser type and version
Pages you visit and time spent on pages
Referring website addresses
Operating system
Cookies and similar tracking technologies (via Google Analytics)
How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
Process and manage lesson bookings and class registrations
Schedule riding lessons, wellness classes, and private sessions
Match riders with appropriate horses and instructors
Communicate about your appointments, cancellations, and schedule changes
Process payments for services
Safety and Liability
Assess rider skill levels and physical capabilities
Maintain records for liability and insurance purposes
Ensure appropriate horse and rider pairings
Respond to emergencies
Marketing and Communication
Send newsletters, promotional materials, and updates about Stone River Ranch
Share information about new classes, events, and services
Respond to your inquiries and provide customer support
Request feedback and reviews
Website and Service Improvement
Analyze website traffic and user behavior through Google Analytics
Improve our website functionality and user experience
Troubleshoot technical issues
Legal Compliance
Comply with legal obligations and regulatory requirements
Enforce our terms and conditions
Protect our rights and the rights of others
How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
Service Providers
We share information with trusted third-party service providers who assist us in operating our business:
Squarespace – Website hosting and email platform
Acuity Scheduling – Appointment and class scheduling
Stripe – Payment processing
Google Analytics – Website analytics and performance tracking
These service providers are contractually obligated to use your information only to provide services to us and are required to maintain the confidentiality and security of your information.
Legal Requirements
We may disclose your information if required to do so by law or in response to:
Valid legal processes (subpoenas, court orders)
Requests from government authorities
Protection of our legal rights
Prevention of fraud or illegal activity
Protection of the safety of our clients, staff, or horses
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
With Your Consent
We may share your information for any other purpose with your explicit consent, such as:
Posting photos or videos on our website or social media (with your permission)
Sharing testimonials or reviews
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic.
What Are Cookies?
Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.
Types of Cookies We Use:
Essential Cookies: Necessary for website functionality
Analytics Cookies: Google Analytics tracks visitor behavior and website performance
Functional Cookies: Remember your preferences and settings
Managing Cookies
You can control cookies through your browser settings. Please note that disabling cookies may limit your ability to use certain features of our website.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including:
Secure Socket Layer (SSL) encryption for data transmission
Secure payment processing through Stripe
Password-protected systems and restricted access to personal data
Regular security assessments
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors that determine our retention periods include:
The length of our relationship with you
Legal and regulatory requirements
Liability and dispute resolution needs
When your information is no longer needed, we will securely delete or anonymize it.
Your Privacy Rights
You have certain rights regarding your personal information:
Access and Correction
You may request access to the personal information we hold about you and request corrections to any inaccurate information.
Deletion
You may request that we delete your personal information, subject to certain legal exceptions (e.g., records required for tax or liability purposes).
Opt-Out of Marketing
You may opt out of receiving marketing emails from us at any time by:
Clicking the "unsubscribe" link in any marketing email
Contacting us directly at [insert email address]
Please note that even if you opt out of marketing emails, we will still send you transactional communications related to your bookings and services.
Do Not Track
Our website does not currently respond to "Do Not Track" signals from browsers.
Third-Party Links
Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Stone River Ranch services are intended for adults only. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
Posting the updated policy on our website with a new "Last Updated" date
Sending an email notification (if you have subscribed to our communications)
Your continued use of our services after changes are posted constitutes your acceptance of the revised Privacy Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Stone River Ranch, LLC
36879 Mountville Road, Middleburg, VA 20117
info@stoneriverranchva.com
540-764-0797
We will respond to your inquiry within a reasonable timeframe.
Consent
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.